Paula's key focus is to accelerate the growth and scale of D&AD Impact. Inspired by the UN Sustainable Goals, D&AD Impact celebrates the power of creative, innovative and brave thinking that addresses the world's most pressing challenges. Working alongside a Council of inspirational thought leaders, the platform gives recognition to a global community contributing towards a better, fairer and more sustainable future for all. D&AD Impact awards start-ups, technology companies, social enterprises, media and entertainment; in short any enterprise, product, campaign or initiative that is having a positive and transformative impact on the world. Paula is the Chief Growth Officer & Co-Founder of the Western Australian Ocean Foundation, and the Co-Founder of the West Tech Fest.